If you are involved in any form of digital marketing, then you know that marketing automation is changing the rules of the game. Figures show that, on average, 49% of businesses are already using marketing automation, and more than 55% of B2B companies have adopted automation technologies. Based on a study by Regalix, businesses most commonly employ automation in: email marketing lead nurturing software integrations of systems such as CRM, mobile, and social media. Such activities are driving up sales productivity by as much as 14.5% and reducing marketing overhead by 12.2%. Imagine setting up customer journeys in your email…
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source https://www.crazyegg.com/blog/marketing-automation-strategy/
source https://derekpackard.com/is-marketing-automation-as-intimidating-as-it-sounds/
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